Internet and Media in Poland - November report
Media landscape
In the analyzed period, 32 879 520 Real Users used the media in Poland. 100% Reach and the Average Time Spent (ATS)* was 10d 22h. It is a 7h longer comparing to October 2022.
*ATS - Average Time Spent; average duration of exposure to the media of the person in its audience
Source: Mediapanel, Media overview, November 2022, Media Type: ALL, Target Group: ALL
Websites
In November 2022, google.com (almost 28 million Real Users and 84,4% Reach), youtube.com (23,1 million RU and Reach = 70%) and facebook.com (almost 23 million RU and Reach = 69,3%) and were on the podium of the most visited websites. In analyzed period Poles were also eager to shop online. The allegro.pl online shopping platform was on the 4th place among the 15 most popular websites with more than 18,4 RU and reach equal 56%. On 10th place - mediaexpert.pl - the website and online store of the electronics was browsed by almost 13,5 million of Real Users. Poles also willingly visited ceneo.pl, the online shopsandprices comparision site (11th place in the ranking) and shopping platform olx.pl (13th place). The popularity of platforms related to online shopping and price comparison can be seen in December events - gifts giving on December 6 and during Christmas. In November 2022 information websites were also very popular among Polish internet users (wp.pl, onet.pl, interia.pl, gazeta.pl, se.pl, o2.pl). Poles as usually also willingly used wikiperdia.org - a virtual encyclopedia.
Source: Mediapanel, Websites, November 2022, Media Type: PC home, PC work, Phones, Tablets, Target Group: ALL
TV stations
October in Poland was definitely marked by sports events related to the participation of the Polish football national team in the World Cup in Qatar. In this event the popularity of the TVP 1 channel (RU = 29,7 mln, Reach = 82%, ATS = over 17 h) can be found, because the viewers could watch all football sports broadcasts on this TV channel. Other stations on the podium of the most popular TV stations in Poland were TVN (RU = 27,1 mln, Reach = 82,5%, ATS = over 11 h) and Polsat (RU = 26,8 mln, Reach = 81,8%, ATS = almost 11 h).
Source: Mediapanel, TV Stations, November 2022, Media Type: TV In home, TV OOH, Target Group: ALL
Radio stations
In November 2022 the podium remain unchanged, comparing to the previous month's results. RMF FM (Real Users = 32.3 million; Reach = 98.3%), Radio ZET (Real Users = 24,2 million; Reach = 73,8%) and Radio ESKA (Real Users = 22,6 mln; Reach = 68,8%) were on the podium of the most listened radio stations in Poland. The longest ATS (Average Time Spent) was recorded by RMF FM, Radio ZET and Audytorium 17.
Source: Mediapanel, Radio Stations, November 2022, Media Type: Radio, Target Group: ALL
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.
For countries other than Poland, click here and read more about gemiusAudience Research.
