51 percent of surveyed Estonian Internet users expect their online spending to increase this year
Media consumption

51 percent of surveyed Estonian Internet users expect their online spending to increase this year

The international internet research and technology company Gemius has conducted the E-commerce study 2022 on internet users’ online shopping habits in Estonia. The study found that in the last six months 88 percent of respondents have shopped online, and 51 percent of respondents who shop online expect their online spending to increase this year. Besides – 74 percent of respondents who shop online do it at least once a month.[nbsp]

The study was made using a specialized internet survey - gemiusAdHoc. It is based on data obtained with the help of pop-up internet questionnaires, which were displayed to randomly selected internet users. The survey was conducted from April 24 to June 15, 2022, by questioning 1226 respondents in Estonia in the age group of 18 to 74 years.

To find out more about the research and to get acquainted with all the data about Estonia contact Gemius Eesti by writing to kontakt@gemius.ee.

Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.