Generation C YouTube Generation
When Jawed Karim published the first ever movie on YouTube, he probably had no idea that he had just started the revolution. In the 19-second video called “Me in Zoo” he explained why elephants are cool animals and it was 12 years ago ─ writes Marek Molicki, regional manager at Gemius.
Online video is today a business worth billions of dollars. All the signs indicate that this value will only grow. However, video is only content which, on it own, is not so important. The most important part of that business are the users who create the content and the users who consume the content. In many cases, they belong to both groups at the same time. Moreover, you can also be sure of one thing – these groups will grow in the coming years. The question is whether your business is ready for it.
