#GemiusBaltic: November summary #gemiusAudience

Check the October 2022 summary for Gemius Baltic here.

Average daily Real Users

In November, internet users paid a lot of attention to sport, with the FIFA World Cup taking place in Qatar. The news website delfi.lt topped the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) in terms of the average number of daily real users, with an average of 615,000 (-1.78%) Lithuanian internet users visiting the website every day in November. The 2nd place was taken by tv3.lt, which was visited by 475 thousand (+2.72%) internet users on average every day last month. The 3rd place was taken by lrytas.lt, with 414 thousand (-0.42%) daily real users on average. According to this metric, in November, the highest growths are seen on the following websites: diena.lt (+33.33%), kainos.lt (+26.34%), lnk.lt (+25.96%).

Average Time Spent (ATS)

In November, according to the average time spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 h 37 min(-5.71%), news website lnk.lt - 1 h 58 min (-2,56%) and the transport classifieds website autoplius.lt - 1 h 57 min (-0,09%). Last month, the average time spent per user browsing on all devices on the audited websites was 8 h 6 min, i.e. +1.15% more than in October. In November, those browsing on a computer spent on average 4 h 52 min (+5.11%), while mobile users spent 6 h 9 min (-1.87%).

Real Users

Last month, bernardinai.lt had the highest growth in the TOP25 list of audited websites in terms of real users on all platforms: +27.36% on the Total platform, +27.32% on the PC platform, +31.07% on mobile devices. In November, 1 million 798 thousand Lithuanian internet users (-0.13%) browsed the total platform of the audited websites. More than 1 million 183 thousand (+0.32%) browsed on computers and 1 million 431 thousand (+0.19%) - on mobile devices. In November, the LRT (lrt.lt) website rose to the second place in the TOP 5 list of audited websites: +2.76% on the Total platform, +13.52% on the PC platform and +2.86% on mobile devices.

Views

Last month, in the TOP25 list of audited websites by page views across all platforms (Total), one of the biggest increases was recorded for kainos.lt (+27.44%). In November, the page views number of audited websites on all platforms (Total) was -2.56% lower than in October - 990 million. The number of page views generated by computers was - 224 million (-1.56%). Meanwhile, page views generated on mobile devices were 766 million (-2.85%), down from October.

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