gemiusAudience: April summary for Lithuania

Check the March 2023 summary for Lithuanian market here.

As spring came and the weather warmed up, internet users browsed form much shorter periods of time and less frequent. The average time spent per user browsing on all devices on the audited websites in April was 7 hours 25 minutes, i.e. -9.48% less than in March, while the time per view decreased by -2.48%. Athough internet browsing was more passive, internet users were interested in home and garden renovation services on the website paslaugos.lt, which attracted almost 240 thousand real users in April (+12.97%) on the total platform. There was also a notable increase in traffic on the news website lnk.lt, which attracted 33 thousand more real users on the total platform than last month (+11.46%).

* The data includes traffic from mobile applications owned by the websites.

Average daily Real Users

The news website delfi.lt, which in March was visited by an average of 567 thousand (-5.91%) Lithuanian internet users on a daily basis, topped the list of audited websites (i.e. those that have installed the Gemius measurement script in the website's source code). The second place was taken by tv3.lt, which was visited by 485,000 (-1.89%) internet users on average every day last month, and the third place was taken by 15min.lt with 464,000 (-1.54%) of daily real users on average. According to this metric, in April, the highest growths were seen on lnk.lt (+27.52%), paslaugos.lt (+24.21%).

ATS (Average Time Spent)

In April, according to the average time spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 hours 20 minutes (+11.43%), the transport classifieds portal autoplius.lt - 1 hour 52 minutes (-8.12%) and news website lnk.lt - 1 hour 37 minutes (-10.20%). Last month, the average time per user for browsing on all devices on the audited websites was 7 hours 25 min, i.e. -9.48% less than in March. In April, those browsing on a computer spent on average 4 hours 27 minutes (-13.81%), while mobile users spent 5 hours 38 minutes (-6.37%) browsing on the internet.

Real Users

Last month, in the TOP25 list of audited websites, paslaugos.lt grew the most in terms of real users across all platforms: +12.97% on the total platform, +12.68% on the PC platform and +13.61% on mobile devices. In April, 1 million 834 thousand Lithuanian internet users (-0.58%) browsed the audited websites on the total platform. More than 1 million 155 thousand (-0.77%) of Lithuanian internet users browsed on computers and 1 million 497 thousand (-0.72%) on mobile devices.

Views

In the second month of spring, the TOP25 list of audited websites by page views across all platforms (Total) showed the highest growth for krepsinis.net (+5.57%). In April, the total number of page views generated by audited websites on all platforms (Total) was 980 million with a decrease by -7.72% compared to March. Page views generated by computers were -215 million (-13.79%). Meanwhile, page views generated on mobile devices were 764 million, -5.84% less than in March.

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!

Publicly available gemiusAudience data can be found here.

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