#gemiusAdReal Germany: TOP 5 Easter video creatives
Read our analysis: #gemiusAdReal Germany: March Champions
According to recent data from gemiusAdreal, Pampers brand video creative got the highest reach during the Easter week of April 3-9. Pampers creative as a well-known brand in the baby care industry, was able to achieve an impressive total reach of 46%.
Other top creatives by Reach
Following closely behind Pampers was Shell, a well-known energy and petroleum company, achieving the second-highest score during this period with their video creative with nearly 45% of reach. The third brand on the podium was Veltins, a German beer brand, with their video advertisement reaching 44.38% of general audience. Veltins's marketing approach emphasized the quality and tradition of their beer, as well as their commitment to responsible drinking. Milka video creative, a popular chocolate brand, was the fourth highest with a total reach of 43.58% in Easter week. Also Milka’s creative has deep social social and thematic scenario that reminds us of important values in life. Finally, XXXLutz, a furniture retailer, achieved a total reach of 43.44% on all platforms with their video ad.
Read our case study: #gemiusAdReal TOP 10 advertisers in Germany in March
When it comes to Real Users and Ad Contacts...
During the period of 3-9 April, as mentioned before Pampers video creative had achived high reach that converted in number of real users with a total of 27,323,816 and it also performed well in the Ad contacts among analysed top-5 video creatives during Easter week, with recipients spending an average of 23.07 seconds on this video. Shell video creative in this period also recorded a high number of real users, which was 26,735,820. Veltins reached a total number of real users with 26,367,822. Milka had 25 895 826 Real users and XXXlutz had similar number to Milka, which was 25 811 826. Additionally, Milka achieved a total of 114,245,231 Ad contacts with their video ad and had high frequency of 4.41 for their advertisement, which is also noteworthy. What is also worth of higlithing is that after Milka FRQ, XXXLutz had recorded frequency number in this period, which was 3,85.
About gemiusAdReal
gemiusAdReal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
