Food and drink – market sector with the highest CTR in Estonia
The most popular device for ad display in Estonia was computers; however, the most popular ad format was display ads. At the same time, the highest click-through ratio was shown for the food and drink industry, according to “Gemius” newest “AdMonitor” research on the first half of 2018.
gemiusAdMonitor is a periodical report prepared by Gemius. Every half year Gemius analyses the performance of ad formats and click-through rate for them. The sources of data are gemiusDirectEffect and AdOcean ad server, which remain to be the leading online advertisement monitoring systems in the CEE region. Newest data about the first half of 2018 is available at www.admonitor.gemius.com.
