Female rather than male university students prevail online
Media consumption

Female rather than male university students prevail online

Internet users aged between 19 to 26 year old constitute the largest group of the online population in Moldova, while in Denmark they comprise the smallest share of audience. In each of the analysed countries, it is women that constitute the majority among the internet-using university students, but they were noted the highest result in Poland – a recent Gemius analysis shows.

According to the European Commission 2013 strategy, the number of university students will have globally risen to 400m in 2030. In 2000 they constituted a quarter of that number, i.e. 100m. Increasingly popular activities are studying abroad, taking part in a wide variety of international exchange programmes, maintaining contacts all over the globe. Considerable share of students participate in projects promoting multiculturalism and student activism. Gemius has decided to analyse data on internet users who attend universities in 19 countries. Find out what the research results were in the infographic chart below.

The data quoted originates from an international project (gemiusAudience) conducted by Gemius in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web. The study is performed according to Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct.