Expert opinion: Google developing ad-blocker for Chrome
According to unofficial sources, Google is planning to equip its browser, Chrome, with ad-blocking tools. How might this affect the online advertising market? Here to answer that question is Marta Sułkiewicz, an expert in online video advertising at Gemius.
Actions taken by other browser owners, however, might pose a threat to the market; in copying Google’s move, they might go a step further and propose more radical solutions – cutting out all ads. It recently became technically possible to block even native ads.
*Source: Gemius, March 2017. Share of total page views originating from PCs and laptops is almost 30 per cent, and from mobile devices is 19 per cent.
