E-commerce research in Lithuania and Latvia: what motivates to shop Online and what has changed during quarantine?
The international Internet research and technology company Gemius has conducted the E-commerce study 2020 on Internet users online shopping habits in Latvia and Lithuania. It revealed that better prices than in traditional stores in both neighboring countries is the most important motivation for online shopping. However, while buyers in Latvia indicate the possibility to compare the prices of products and services as one of the main factors, Lithuanian respondents are motivated by home delivery.
gemiusAdHoc is research for individual business needs with the opportunity to find out public opinion on any topic, issue or industry.
Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.
