
E-commerce research in Estonia: 83 percent of surveyed internet users have shopped online in the last six month
The international internet research and technology company Gemius has conducted the E-commerce study 2020 on internet users online shopping habits in Estonia. The study found that in the last six months 83 percent of respondents have shopped online. The most common obsticles encountered when shopping are related to delivery, but purchases are preferably paid by invoice.[nbsp]
To find out more about the research and to get acquainted with all the data about Estonia contact Gemius Eesti by writing to kotakt@gemius.ee.
Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.