During Covid-19 restrictions, in Estonia spending online has increased more than in Latvia and Lithuania
Media consumption

During Covid-19 restrictions, in Estonia spending online has increased more than in Latvia and Lithuania

The E-commerce study 2020 conducted by the Internet research company Gemius on online shopping habits of Internet users in Estonia, Latvia and Lithuania found that during Covid-19 emergency situation, the spending of users surveyed in Estonia increased more often than in neighboring countries. The most popular foreign shopping site is amazon.com, but important motivation for shopping online is the opportunity to buy goods that are not available at the respondents' place of living.

gemiusAdHoc is research for individual business needs with the opportunity to find out public opinion on any topic, issue, or industry.

Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management, and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers, and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company is carried out in accordance with the principles of the international ICC/ESOMAR Code.