Delivery by courier encourages online shopping

According to the report, almost three times more e-consumers select delivery by courier (61 per cent) than by post (21 per cent) as their chosen method.

Men choose couriers more often

The Gemius survey also showed that men opt for delivery of goods to their home or workplace by courier much more often than women do. On the other hand, women choose direct postal delivery slightly more often than men.

More time to return goods

It turns out that the method of return offered by online shops has a major impact on the purchasing decisions of Polish consumers. Almost half of the respondents are more likely to make a purchase if they have the option of free return of goods by courier (45 per cent) or by mail (39 per cent). One third of respondents (35 per cent) also indicate that a return period longer than the standard 14 days would encourage them to make a purchase online.

source: ‘E-commerce in Poland 2015. Gemius for e-Commerce Polska’ report.