Brand traffic
Recently I had an opportunity to work on a project for a large telco. The case was quite uncomplicated: our client was losing visitors to the website and online sales were dropping. Our task was to identify the reasons why this was happening: was it because of poor efficiency of online campaigns or perhaps there were some other reasons. Writes[nbsp]– Maciej Milewski, business advisor at Gemius.
The bad news for digital marketers is that identifying brand traffic is an easy ride compared to the task of boosting brand traffic This is because the only way to do so is to actually build the brand and make it wanted by customers. And you can do it only by engaging customers via integrated marketing efforts using both offline and online channels.
