Allegro’s holiday advertisement – the effects of campaign on YouTube.com, Interia.pl and Player.pl

You must by now have seen Allegro’s holiday campaign, which started 28.11.2016 on television and online video. And if not as a television or online video advertisement, you will certainly have read one of the many articles about it. They began circulating in the Polish marketing media, only to then move into the worldwide web, both on popular sites such as mashable.com and boredpanda.com and on opinion-shaping sites such as those of the Independent, The Guardian, The Telegraph, Time, the BBC and the Daily Mail. We, however, will be looking not at the phenomenal publicity for which Allegro undoubtedly has this wonderful piece of crea