Jet Line and Gemius will measure the reach of outdoor advertising

Outdoor advertising agency Jet Line has signed an agreement with research firm Gemius. Thanks to this cooperation, based on data from the cross-media Mediapanel survey, Jet Line will measure the reach potential of ads on its outdoor media. Mediapanel is the only single source media measurement in Poland, currently presenting results for the Internet, radio and television. Cooperation with Jet Line is another step toward including DOOH results in the survey as well