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In the Baltics, devices with the Android operating system are the most popular for browsing

Data from the internet technology and research company Gemius, published on ranking.gemius.com, indicates that Android devices are the most widely used for internet browsing in the Baltic countries. The popularity of Apple devices continues to grow, while the use of Windows devices for browsing is becoming less common.

According to publicly available data from gemiusRanking, 46 percent of all page views in Latvia are generated using devices with Android operating system, marking a 5 percentage point increase since 2020. In Estonia, there is a 2 percentage point rise, with 42 percent of page views coming from Android devices. In Lithuania, Android is the clear leader, accounting for nearly 60 percent of all internet page views this year.

The popularity of devices with Apple operating system continues to rise, accounting for 21 percent of page views in Latvia, a 5 percentage point increase since 2020. In Estonia, the popularity has grown by 7 percentage points, with Apple devices making up 27 percent of internet page views. In Lithuania, 22 percent of page views come from devices with Apple operating system, which is a 6 percentage point increase compared to 2020.

As the popularity of mobile devices rises, the use of Windows operating systems is declining. In Latvia, the use of devices with Windows operating system has decreased by 10 percentage points, accounting for only 33 percent of page views in 2024. In Estonia, one-third (30 percent) of page views now come from Windows devices – previously it was 39 percent. In Lithuania, the decline is smaller, by 5 percentage points, with Windows devices making up just 19 percent of total page views in 2024.

Publicly available data can be accessed on the gemiusRanking website ranking.gemius.com.

Data are gathered by means of tracking scripts embedded in the source code of websites Thanks to the information collected by the tracking scripts, every page view can be assigned to the appropriate category, e.g. web browser – Chrome 61, or operating system – Android. Aggregated and sorted data form a ranking within one category. Every ranking is calculated based on traffic on websites for which at least 100 page views of a particular category is registered every week.