News websites one month after the Russian aggression against Ukraine
You can read about Polish news media after the Russian aggression against Ukraine here and about Lithuanian media here.
In a month February 24 – March 24, 28 751 400 Real Users searched for information in the Ukrainian media and portals. The ATS was 15h 47m. Ukrainians most often used smartphones (more than 25 million RU) and computers (almost 21 million RU). With each day of the analysed month, a growing reach building is noticeable – as shown by results from gemiusAudience research.
Source: gemiusAudience, Overview, February 24 – March 24, 2022, Media Type: PC Home, PC Work, Smartphones, Tablets, Target Group: ALL
Source: gemiusAudience, Reach building February 24 – March 24, 2022, Media Type: PC Home, PC Work, Smartphones, Tablets, Target Group: ALL
The Internet after the Russian aggression against Ukraine
Among the 15 most visited internet media channels in Ukraine, Google was in the first place (ATS = 3h 51 min, RU = 26 650 million). The 15 websites most frequently viewed by Ukrainians include social media (Facebook, Instagram), as well as news services, internet websites and TV stations. The website of the largest commercial bank in Ukraine was also frequently used - privatbank.ua (ATS = 21 minutes, RU = 9,5 million) and Wikipedia (place 4, RU = 14,3 million).
Source: gemiusAudience, Overview, February 24 – March 24, 2022, Media Type: PC Home, PC Work, Smartphones, Tablets, Target Group: ALL
In the case of data analysed for a specific type of media, internet news media (RU=25,3mln ; ATS=2h 35min) and portals (RU=14,5mln ; ATS = 1h 27min) were the most searched, dominating television and radio. Therefore, it can be argued that the most frequently sought information was specific, quickly and easily available information.
Source: gemiusAudience, Overview, February 24 – March 24, 2022,Media Type: ALL, Media Channel: News, Portals, TV, Radio, Target Group: ALL
Categhory: News
Source: gemiusAudience, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Source: gemiusAudience, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Categhory: Portals
Source: gemiusAudience, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Portals, Target Group: ALL
Source: gemiusAudience, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Portals, Target Group: ALL
Categhory: TV websites
Source: gemiusAudience, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: TV, Target Group: ALL
Source: gemiusAudience, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: TV, Target Group: ALL
Categhory: Radio
Source: gemiusAudience, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Radio, Target Group: ALL
Source: gemiusAudience, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Radio, Target Group: ALL
About gemiusAudience
gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors.
