Gemius publishes Top 15 most visited websites in Estonia, January 2020
Total statistics for all devices
Rising one position in Total statistic top, the biggest increase in users in January was noted for the site mke.ee with +21 percent or +15 000 users from all devices together. Significant increase was also shown for the site mototehnika.ee with +17 percent or +5 000. However, the highest decrease in visitors compared to December with -10 percent or -6 000 Real Users was shown for ok.ru, but sites tv3.ee Real Users decreased by 9 percent or -20 000.
The most visited site from all devices, i.e., from computers, mobile phones, and tablets together, in January is news portal delfi.ee with 643 000 Real Users. The second place at the start of 2020 is taken by postimees.ee with 618 000 users, but in third position remains ohtuleht.ee with 437 000 visitors.
Top 5 is closed by auto24.ee with 291 000 users and tv3.ee with 216 000 Real Users from all platforms together. It should also be noted that heavy machinery selling and buying site rasketehnika.ee enters Top with 22 000 users, but Top 15 is closed by weather portal ilmataat.ee with 19 000 Real Users this January.
Real Users and computers
In January almost all sites of the Computer top showed audience growth. Highest increase in Real Users from computers was shown for site mototehnika.ee with +39 percent or +6 000 users, also for portal mke.ee with +18 percent or +2 000 users and auto24.ee with +14 percent or +22 000. It should be mentioned that audience increase has allowed auto24.ee to rise in Top by one place. However, audience drop was shown for ok.ru with -21 percent and ilmataat.ee with -6 percent compared to previous month.
The most visited site from computers in January is delfi.ee with 478 000 Real Users and increase by 6 percent. In second place is postimees.ee with 413 000 visitors which is 7 percent more than in December, but Top 3 is closed by ohtuleht.ee with 263 000 and +6 percent Real Users from computers. Water vehicle advertisement portal veetehnika.ee also joined Computer top in January with 10 000 Real Users.
Real Users from mobile devices
In the first month of the year, there were no significant increases in users in the mobile statistics. However, highest increase in Real Users from mobile phones and tablets together was shown for the site mke.ee with +17 percent or +11 000 users. Additionally, increase was also noted for liigume.ee with +9 percent or +2 000 users and auto24.ee with +5 percent or +12 000. At the same time, the highest drop in Real Users in January was shown for the site tv3.ee with -26 percent or -35 000.
First place in mobile device visit Top is taken by news portal delfi.ee with 577 000 visitors, the second is postimees.ee with 570 000 users and third is ohtuleht.ee with 381 000. Audience of all three leaders has grown by +1 percent this January. As in Total statistic top, rasketehnika.ee enters Mobile top with 12 000 users, but weather portal ilmataat.ee takes 15th position with 10 000 Real Users this January.
An overview of full data is available on https://rating.gemius.com/
Top 15 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in January. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.
